Highlights key initiatives I developed to enhance digital performance, including GA4 & GTM setup for analytics tracking, a centralized Looker dashboard for live insights, a comprehensive A/B tested ad strategy, an in-depth SEO and site performance audit, and several additional efforts to support brand visibility, campaign success, and long-term scalability…

A project that was focused on Pre-Launch Market Research, Competitive Positioning, Customer Insight Gathering, and Go-to-Market Strategy Development for a consulting firm entering the SMB advisory space.